DICOTA goes Swedish. MENA to get the full line up of the newly launched Mobile Accessories in time for DCC MENA Launch.

DICOTA, manufacturers of quality laptop cases and accessories, and leaders in the industry over the last 15 years, undergoes a complete overhaul of the DICOTA brand identity & creative transformation in its product lineup under the Swedish OSM Group ownership. To concrete the commitments the company & the Brand has to the channel, DICOTA has confirmed its presence in DCC MENA as the Silver sponsors of the event that will be held in 18th–20th May, 2010 in Fujairah 2010. DICOTA MENA aims to share ideas, best practices and insights into the region's consumer IT industry while developing key partnerships with its current partners and open its doors to expand channel in MENA region. DICOTA product experts at this event will conduct a specialized workshop on the industry & DICOTA’s new product targeting Consumers.

Complete range of DICOTA new product lineups in the IT accessory segment as well as the newly launched Mobile Accessory portfolio will be displayed first time in MENA in DCC MEA 2010. Major transformation taken place as DICOTA announce to expand product line from laptop cases and professional workstations to mobile cases. DICOTA’s new look and feel – new brand and corporate identity – are in place and new collections are to follow. DICOTA MENA plans to launch the new collections throughout the year accumulating in a new fresh and streamlined portfolio by the mid of 2010. DCC MEA has been identified by the company as a solid platform wherein it can introduce DICOTA's new lifestyle and mobility products.
DCC event highlights the participating company's profile and visibility within the region and offers faster access to these promising markets. DCC is the most efficient vehicle to drive the sales among these influential decision-makers. In the absence of such a platform the consumers would have to travel across many countries and cities to achieve the same objectives. Over 160 senior executives from the top consumer IT retailers in Middle East & North Africa, including: Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, Turkey, UAE, Yemen are participating in this event.

"Having a quality product is the initial stage in building long term relationship with both the channel and end users. This is one area that DICOTA have always stood out from the competition & the recent revamp and the new line up only confirms this ” says Syed Abid Ali, Product Manager DICOTA MEA. DICOTA MENA, which houses one of the largest range of Quality Carry Case in the Middle today, has over 100 different Case models available & have over 30 core accessories for Laptop users that gives the customers a choice of varied styles incorporating the best in protection technology & mobility features. “DICOTA retains its strong, respected brand with an established product portfolio and high quality standards. Participation in DCC MEA allows us to further expand our offering in MENA region,” says Jean-Pierre Martin, OSM Group Managing Director for Europe Middle East and Africa. "We have always believed in DICOTA products and it is a great pleasure for us to see the products being embraced in the Middle East market. Today, we come to a deeper commitment with DICOTA to further promote and enhance the name as they continue to develop their products to serve its purpose," said Jamal H. Maraqa, founder and Managing Director of Pro Technology. We are delighted to be part of DCC MEA 2010 and our participation is a reflection of our commitment to the Middle East as we continue to grow and strengthen our partner network." He adds

About DICOTA
Founded in 1992 and is headquartered in Bietigheim-Bissingen, Germany, DICOTA Group manufactures and distributes high-quality mobile computing equipment. It offers Notebook bags, case solutions, and accessories. Its global presence includes nine independent country subsidiaries and over 80 partners. DICOTA has a strong global presence.

About PRO TECHnology
Headquartered in Dubai, UAE and founded in 1998, Pro Technology is a leading IT solutions provider in the MENA region. The company introduced to the region a well-selected range of unique products, an array of vertical solutions, and implemented sophisticated and high-end applications. Today, the company has unparalleled regional presence that covers Saudi Arabia, Jordan, Libya, and Sudan. Find out more about DICOTA Middle East and our new range of innovative and stylish products

Please visit our website at www.dicota-me.com. For more information about PRO TECHnology, please visit our website at www.protech-me.com